/* site.css — Need For Lead landing · light + signal */

/* ============ RESET + BASE ============ */
html { overflow-x: hidden; }
body { background: var(--paper); color: var(--ink); overflow-x: hidden; }

/* === SAFETY: word-break + max-width на всех больших текстах === */
img, video, iframe { max-width: 100%; height: auto; }
h1, h2, h3, h4, .hero__title, .section-h, .manifesto-band__text,
.cover__title, .opener__title, .service__title, .page-hero__title,
.case-full__title, .svc__name, .case-card__title, .cta__title {
  overflow-wrap: break-word;
  word-break: break-word;
  hyphens: manual;
  max-width: 100%;
}
.signal-fill { max-width: 100%; box-decoration-break: clone; -webkit-box-decoration-break: clone; }


.signal-text   { color: var(--signal); }
.signal-fill   { background: var(--signal); padding: 0 0.14em 0.04em; display: inline-block; }
.nfl-tag       { display: inline-block; padding: 4px 9px 3px; font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; border: 1px solid var(--ink); }
.nfl-tag--signal { background: var(--signal); border-color: var(--ink); }
.nfl-btn { display: inline-flex; align-items: center; gap: 10px; padding: 14px 22px 13px; border: 1px solid var(--ink); background: var(--paper); color: var(--ink); font-family: var(--font-body); font-weight: 700; font-size: 13px; letter-spacing: 0.14em; text-transform: uppercase; text-decoration: none; cursor: pointer; transition: background 120ms ease, color 120ms ease; }
.nfl-btn:hover { background: var(--signal); }
.nfl-btn--primary { background: var(--ink); color: var(--paper); }
.nfl-btn--primary:hover { background: var(--signal); color: var(--ink); }
.nfl-btn--signal { background: var(--signal); color: var(--ink); border-color: var(--ink); }
.nfl-btn--signal:hover { background: var(--ink); color: var(--signal); }
.arrow { transform: translateY(-1px); }

/* sec-label */
.sec-label { display: flex; align-items: center; gap: 16px; font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--stone); }
.sec-label .dot { width: 10px; height: 10px; background: var(--signal); border: 1px solid var(--ink); flex: 0 0 auto; }
.sec-label .rule { flex: 1; height: 1px; background: var(--line-soft); max-width: 240px; }

/* ============ SIGNAL BAR ============ */
.nav-signal-bar { height: 10px; background: var(--signal); border-bottom: 1px solid var(--ink); }

/* ============ NAV ============ */
.nav {
  display: grid; grid-template-columns: auto 1fr auto;
  align-items: center; gap: 48px;
  padding: 20px 56px;
  border-bottom: 1px solid var(--line-soft);
  position: sticky; top: 0; background: var(--paper); z-index: 50;
}
.nav__logo {
  display: flex; align-items: center; gap: 7px;
  font-family: var(--font-display); font-weight: 800; font-size: 22px;
  letter-spacing: -0.03em; text-transform: uppercase; text-decoration: none; color: var(--ink);
}
.nav__dot { width: 9px; height: 9px; background: var(--signal); border: 1px solid var(--ink); display: inline-block; }
.nav__links { display: flex; gap: 36px; justify-content: center; }
.nav__links a { font-family: var(--font-body); font-weight: 600; font-size: 14px; text-decoration: none; color: var(--ink); padding-bottom: 2px; border-bottom: 1px solid transparent; transition: border-color 120ms; }
.nav__links a:hover { border-bottom-color: var(--ink); }
.nav__cta { padding: 11px 18px 10px; }

/* ============ HERO ============ */
.hero { padding: 48px 56px 0; border-bottom: 1px solid var(--ink); }
.hero__telemetry {
  display: grid; grid-template-columns: repeat(4, 1fr);
  border-bottom: 1px solid var(--line-soft); padding-bottom: 24px; margin-bottom: 32px;
}
.hero__telemetry > div { display: flex; flex-direction: column; gap: 6px; }
.tlm-label { font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--stone); }
.tlm-val   { font-family: var(--font-mono); font-size: 13px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink); }

.hero__title {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(64px, 7vw, 112px);
  line-height: 0.94; letter-spacing: -0.04em; text-transform: uppercase; margin: 0 0 36px;
}

.hero__bottom {
  display: grid; grid-template-columns: 1fr auto;
  align-items: end; gap: 32px;
  padding: 28px 0 40px; border-top: 3px solid var(--ink);
}
.hero__lede { font-family: var(--font-body); font-size: 22px; line-height: 1.5; max-width: 680px; margin: 0; color: var(--steel); }
.hero__lede strong { background: var(--ink); color: var(--paper); padding: 0 5px; font-weight: 700; }
.hero__cta { display: flex; gap: 14px; flex-shrink: 0; }

/* ============ KPI STRIP ============ */
.kpi-strip {
  display: grid; grid-template-columns: repeat(4, 1fr);
  border-bottom: 1px solid var(--ink);
}
.kpi-strip__item {
  padding: 36px 48px;
  border-right: 1px solid var(--ink);
  display: flex; flex-direction: column; gap: 10px;
}
.kpi-strip__item:last-child { border-right: 0; }
.kpi-strip__item--signal { background: var(--signal); }
.kpi-strip__val { font-family: var(--font-display); font-weight: 700; font-size: 80px; line-height: 0.9; letter-spacing: -0.04em; }
.kpi-strip__label { font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--steel); }
.kpi-strip__item--signal .kpi-strip__label { color: var(--ink); opacity: 0.65; }

/* ============ SECTION HEADER ============ */
.section-header { padding: 56px 56px 32px; display: flex; flex-direction: column; gap: 18px; }
.section-header--ink { background: var(--ink); }
.section-header__row { display: flex; justify-content: space-between; align-items: flex-end; gap: 40px; }
.section-h { font-family: var(--font-display); font-weight: 700; font-size: clamp(48px, 5.5vw, 88px); line-height: 0.96; letter-spacing: -0.04em; text-transform: uppercase; margin: 0; }
.section-sub { font-family: var(--font-body); font-size: 18px; line-height: 1.5; max-width: 600px; margin: 0; color: var(--steel); }

/* ============ SERVICES ============ */
.services { border-bottom: 1px solid var(--ink); }
.services-grid {
  display: grid; grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink);
  margin: 0 56px 72px;
}
.svc {
  padding: 36px 32px 32px; display: flex; flex-direction: column; gap: 14px;
  border-right: 1px solid var(--ink);
  background: var(--paper);
  transition: background 150ms ease;
}
.svc:nth-child(3n) { border-right: 0; }
.svc:nth-child(n+4) { border-top: 1px solid var(--ink); }
.svc:hover { background: var(--bone); }
.svc--signal { background: var(--signal); }
.svc--signal:hover { background: var(--signal); }
.svc--ink { background: var(--ink); color: var(--paper); }
.svc--ink:hover { background: var(--smoke); }
.svc__idx { font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--stone); }
.svc--ink .svc__idx { color: var(--stone); }
.svc__name { font-family: var(--font-display); font-weight: 700; font-size: 34px; line-height: 1; letter-spacing: -0.02em; text-transform: uppercase; margin: 4px 0 0; }
.svc__desc { font-family: var(--font-body); font-size: 15px; line-height: 1.55; margin: 0; flex: 1; color: var(--steel); }
.svc--signal .svc__desc { color: var(--ink); }
.svc--ink    .svc__desc { color: var(--bone); }
.svc__foot { display: flex; justify-content: space-between; align-items: baseline; padding-top: 20px; border-top: 1px solid var(--line-soft); margin-top: auto; }
.svc--ink .svc__foot { border-top-color: rgba(255,255,255,0.12); }
.svc__price { font-family: var(--font-display); font-weight: 700; font-size: 28px; letter-spacing: -0.02em; }
.svc__mo { font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.12em; color: var(--stone); margin-left: 4px; }
.svc__link { font-family: var(--font-body); font-weight: 700; font-size: 13px; text-decoration: none; color: inherit; border-bottom: 1px solid currentColor; padding-bottom: 1px; }

/* ============ MANIFESTO BAND ============ */
.manifesto-band { background: var(--ink); color: var(--paper); }
.manifesto-band__inner {
  padding: 96px 56px;
  display: grid; grid-template-columns: 1.4fr 1fr; gap: 80px;
  align-items: center;
}
.manifesto-band__quote { display: flex; gap: 24px; align-items: flex-start; }
.manifesto-band__open { font-family: var(--font-display); font-weight: 800; font-size: 280px; line-height: 0.65; color: var(--signal); flex: 0 0 auto; }
.manifesto-band__text { font-family: var(--font-display); font-weight: 600; font-size: 80px; line-height: 0.97; letter-spacing: -0.04em; text-transform: uppercase; margin: 18px 0 0; }
.manifesto-band__body { display: flex; flex-direction: column; gap: 24px; padding-left: 56px; border-left: 1px solid rgba(255,255,255,0.12); }
.manifesto-band__body p { font-family: var(--font-body); font-size: 18px; line-height: 1.55; margin: 0; color: var(--bone); }

/* ============ CASES PREVIEW ============ */
.cases-preview { padding-bottom: 80px; border-bottom: 1px solid var(--ink); }
.cases-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 1px; margin: 0 56px; background: var(--ink); border: 1px solid var(--ink); }

.case-card { display: block; text-decoration: none; color: var(--ink); background: var(--paper); transition: background 150ms ease; }
.case-card:hover { background: var(--bone); }
.case-card--ink { background: var(--ink); color: var(--paper); }
.case-card--ink:hover { background: var(--smoke); }

.case-card__media {
  aspect-ratio: 16/9; position: relative;
  background: var(--bone);
  background-image: repeating-linear-gradient(45deg, transparent 0 10px, rgba(15,15,13,0.07) 10px 11px);
  border-bottom: 1px solid var(--ink);
}
.case-card--ink .case-card__media { background: var(--smoke); border-bottom-color: rgba(255,255,255,0.12); }
.case-card__media--ink { background: var(--smoke); }
.case-card__placeholder {
  position: absolute; left: 16px; bottom: 14px;
  font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--stone);
}
.case-card--ink .case-card__placeholder { color: var(--stone); }

.case-card__body { padding: 28px 32px 32px; }
.case-card__meta { display: flex; align-items: center; gap: 12px; margin-bottom: 14px; }
.case-card__date { font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--stone); }
.case-card__title { font-family: var(--font-display); font-weight: 700; font-size: 52px; letter-spacing: -0.03em; line-height: 1; text-transform: uppercase; margin: 0 0 18px; }
.case-card__kpi { display: flex; gap: 32px; padding-top: 18px; border-top: 1px solid var(--line-soft); }
.case-card--ink .case-card__kpi { border-top-color: rgba(255,255,255,0.12); }
.case-card__kpi span { display: flex; flex-direction: column; gap: 3px; }
.case-card__kpi b { font-family: var(--font-display); font-weight: 700; font-size: 32px; letter-spacing: -0.03em; line-height: 1; }
.case-card__kpi em { font-family: var(--font-mono); font-size: 10px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--stone); font-style: normal; }
.case-card--ink .case-card__kpi em { color: var(--stone); }

/* ============ METHOD ============ */
.method { padding-bottom: 80px; border-bottom: 1px solid var(--ink); }
.method-list { list-style: none; padding: 0; margin: 0 56px; border: 1px solid var(--ink); display: flex; flex-direction: column; }
.method-item {
  display: grid; grid-template-columns: 200px 1fr;
  padding: 32px 36px; gap: 24px; border-bottom: 1px solid var(--line-soft);
  align-items: start;
}
.method-item:last-child { border-bottom: 0; }
.method-item--signal { background: var(--signal); border-bottom: 0; }
.method-item__num { font-family: var(--font-display); font-weight: 700; font-size: 40px; letter-spacing: -0.03em; color: var(--stone); line-height: 1; }
.method-item--signal .method-item__num { color: var(--ink); opacity: 0.45; }
.method-item__title { font-family: var(--font-display); font-weight: 600; font-size: 28px; letter-spacing: -0.02em; text-transform: uppercase; margin: 0 0 8px; }
.method-item__desc { font-family: var(--font-body); font-size: 16px; line-height: 1.5; margin: 0; color: var(--steel); }
.method-item--signal .method-item__desc { color: var(--ink); }

/* ============ CONTACT / BRIEF ============ */
.contact { background: var(--ink); color: var(--paper); }
.brief-wrap {
  display: grid; grid-template-columns: 1.5fr 1fr; gap: 56px;
  padding: 0 56px 80px; align-items: start;
}
.brief { display: flex; flex-direction: column; gap: 20px; }
.brief__row { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.brief__field { display: flex; flex-direction: column; gap: 8px; }
.brief__field--wide { grid-column: 1 / -1; }
.brief__label { font-family: var(--font-mono); font-size: 10px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--stone); }
.brief input, .brief select, .brief textarea {
  background: transparent; border: 0; border-bottom: 1px solid rgba(255,255,255,0.2);
  padding: 12px 0; font-family: var(--font-body); font-size: 17px;
  color: var(--paper); outline: none; border-radius: 0; width: 100%; box-sizing: border-box;
}
.brief input:focus, .brief select:focus, .brief textarea:focus { border-bottom: 2px solid var(--signal); padding-bottom: 11px; }
.brief input::placeholder, .brief textarea::placeholder { color: var(--steel); }
.brief textarea { resize: none; }
.brief__submit { display: flex; justify-content: space-between; align-items: center; padding-top: 20px; border-top: 1px solid rgba(255,255,255,0.12); }
.brief__note { font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--stone); }

.brief__aside { display: flex; flex-direction: column; gap: 16px; padding-top: 4px; }
.contact-block { border: 1px solid rgba(255,255,255,0.12); padding: 28px 28px; display: flex; flex-direction: column; gap: 8px; }
.contact-block--signal { background: var(--signal); border-color: var(--ink); color: var(--ink); }
.contact-block__label { font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--stone); }
.contact-block--signal .contact-block__label { color: var(--ink); opacity: 0.6; }
.contact-block__val { font-family: var(--font-display); font-weight: 700; font-size: 32px; letter-spacing: -0.03em; line-height: 1; color: var(--paper); }
.contact-block--signal .contact-block__val { color: var(--ink); }
.contact-block__sub { font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.14em; color: var(--stone); text-transform: uppercase; }
.contact-block--signal .contact-block__sub { color: var(--ink); opacity: 0.6; }

/* ============ FOOTER ============ */
.foot { background: var(--ink); color: var(--paper); padding: 56px 56px 0; border-top: 1px solid rgba(255,255,255,0.12); }
.foot__top { display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 40px; padding-bottom: 48px; border-bottom: 1px solid rgba(255,255,255,0.08); }
.foot__logo { font-family: var(--font-display); font-weight: 800; font-size: 28px; letter-spacing: -0.03em; text-transform: uppercase; display: flex; align-items: center; gap: 8px; }
.foot__dot { width: 9px; height: 9px; background: var(--signal); border: 1px solid var(--paper); display: inline-block; }
.foot__nav, .foot__contact { display: flex; flex-direction: column; gap: 10px; }
.foot__nav a, .foot__contact a { font-family: var(--font-body); font-size: 16px; color: var(--bone); text-decoration: none; }
.foot__nav a:hover, .foot__contact a:hover { color: var(--signal); }
.foot__bottom { display: flex; justify-content: space-between; padding: 20px 0 28px; font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.14em; color: var(--stone); text-transform: uppercase; }
.signal-bar-foot { height: 10px; background: var(--signal); border-top: 1px solid var(--paper); }

/* ============================================================
   RESPONSIVE — mobile + tablet breakpoints
   Дизайн-бандл desktop-only, responsive дописан вручную.
   ============================================================ */

/* === TABLET (≤ 1024px) === */
@media (max-width: 1024px) {
  .nav { padding: 16px 28px; gap: 24px; }
  .nav__links { gap: 22px; font-size: 13px; }
  .hero { padding: 56px 28px 0; }
  .hero__title { font-size: clamp(64px, 11vw, 140px); margin-bottom: 40px; }
  .hero__telemetry { padding-bottom: 28px; margin-bottom: 40px; }
  .hero__bottom { grid-template-columns: 1fr; gap: 24px; padding: 32px 0 48px; }
  .kpi-strip__item { padding: 28px 24px; }
  .kpi-strip__val { font-size: 56px; }
  .section-header { padding: 56px 28px 32px; }
  .section-header__row { gap: 24px; }
  .services-grid { margin: 0 28px 56px; }
  .svc { padding: 28px 22px 26px; }
  .svc__name { font-size: 26px; }
  .manifesto-band__inner { padding: 72px 28px; gap: 48px; }
  .manifesto-band__open { font-size: 200px; }
  .manifesto-band__text { font-size: 56px; }
  .manifesto-band__body { padding-left: 32px; }
  .cases-grid { margin: 0 28px; }
  .case-card__title { font-size: 38px; }
  .case-card__body { padding: 22px 24px 26px; }
  .case-card__kpi { gap: 24px; }
  .case-card__kpi b { font-size: 26px; }
  .method-list { margin: 0 28px; }
  .method-item { padding: 24px 28px; grid-template-columns: 120px 1fr; gap: 16px; }
  .method-item__title { font-size: 22px; }
  .brief-wrap { padding: 0 28px 56px; gap: 32px; }
  .foot { padding: 40px 28px 0; }
  .foot__top { gap: 28px; padding-bottom: 32px; }
}

/* === MOBILE (≤ 768px) === */
@media (max-width: 768px) {
  /* NAV — компактная вертикальная компоновка */
  .nav {
    grid-template-columns: 1fr auto;
    padding: 14px 20px;
    gap: 14px;
  }
  .nav__logo { font-size: 18px; gap: 5px; }
  .nav__dot { width: 7px; height: 7px; }
  .nav__links { display: none; }
  .nav__cta { font-size: 11px; padding: 10px 14px 9px; gap: 6px; }

  /* HERO */
  .hero { padding: 40px 20px 0; border-bottom-width: 1px; }
  .hero__telemetry {
    grid-template-columns: 1fr 1fr;
    gap: 18px 16px;
    padding-bottom: 24px; margin-bottom: 32px;
  }
  .tlm-val { font-size: 12px; }
  .tlm-label { font-size: 10px; }
  .hero__title {
    font-size: clamp(40px, 10vw, 52px); word-break: break-word;
    line-height: 0.96;
    margin-bottom: 32px;
  }
  .hero__bottom {
    grid-template-columns: 1fr;
    gap: 24px;
    padding: 24px 0 40px;
    border-top-width: 3px;
  }
  .hero__lede { font-size: 16px; }
  .hero__cta { flex-wrap: wrap; gap: 10px; }
  .hero__cta .nfl-btn { width: 100%; justify-content: center; }

  /* KPI STRIP */
  .kpi-strip {
    grid-template-columns: 1fr 1fr;
  }
  .kpi-strip__item {
    padding: 22px 20px;
    border-right: 1px solid var(--ink);
    border-bottom: 1px solid var(--ink);
  }
  .kpi-strip__item:nth-child(2) { border-right: 0; }
  .kpi-strip__item:nth-child(3),
  .kpi-strip__item:nth-child(4) { border-bottom: 0; }
  .kpi-strip__item:last-child { border-right: 0; }
  .kpi-strip__val { font-size: 44px; }
  .kpi-strip__label { font-size: 10px; }

  /* SECTION HEADER */
  .section-header { padding: 40px 20px 24px; gap: 16px; }
  .section-header__row {
    flex-direction: column;
    align-items: flex-start;
    gap: 12px;
  }
  .section-h { font-size: clamp(40px, 11vw, 56px); }
  .section-sub { font-size: 15px; }

  /* SERVICES */
  .services-grid {
    grid-template-columns: 1fr;
    margin: 0 20px 40px;
  }
  .svc {
    border-right: 0;
    border-bottom: 1px solid var(--ink);
    padding: 24px 20px;
  }
  .svc:last-child { border-bottom: 0; }
  .svc:nth-child(3n) { border-right: 0; }
  .svc:nth-child(n+4) { border-top: 0; }
  .svc__name { font-size: 24px; }
  .svc__desc { font-size: 14px; }
  .svc__price { font-size: 22px; }

  /* MANIFESTO BAND */
  .manifesto-band__inner {
    grid-template-columns: 1fr;
    padding: 56px 20px;
    gap: 32px;
  }
  .manifesto-band__quote { gap: 14px; }
  .manifesto-band__open { font-size: 120px; line-height: 0.7; }
  .manifesto-band__text {
    font-size: 36px;
    line-height: 1;
    margin-top: 8px;
  }
  .manifesto-band__body {
    padding-left: 0;
    border-left: 0;
    padding-top: 20px;
    border-top: 1px solid rgba(255,255,255,0.12);
  }
  .manifesto-band__body p { font-size: 16px; }

  /* CASES PREVIEW */
  .cases-grid {
    grid-template-columns: 1fr;
    margin: 0 20px;
  }
  .case-card__media { aspect-ratio: 4/3; }
  .case-card__title { font-size: 32px; }
  .case-card__body { padding: 22px 20px 24px; }
  .case-card__meta { flex-wrap: wrap; gap: 8px; }
  .case-card__kpi {
    flex-wrap: wrap;
    gap: 16px;
    padding-top: 14px;
  }
  .case-card__kpi b { font-size: 22px; }
  .case-card__kpi em { font-size: 9px; }

  /* METHOD */
  .method-list { margin: 0 20px; }
  .method-item {
    grid-template-columns: 1fr;
    padding: 22px 20px;
    gap: 8px;
  }
  .method-item__num { font-size: 28px; }
  .method-item__title { font-size: 19px; }
  .method-item__desc { font-size: 14px; }

  /* CONTACT / BRIEF */
  .brief-wrap {
    grid-template-columns: 1fr;
    padding: 0 20px 56px;
    gap: 32px;
  }
  .brief__row { grid-template-columns: 1fr; gap: 18px; }
  .brief__submit {
    flex-direction: column;
    align-items: stretch;
    gap: 14px;
  }
  .brief__submit .nfl-btn { justify-content: center; }
  .brief input, .brief select, .brief textarea { font-size: 16px; }
  .contact-block { padding: 22px 20px; }
  .contact-block__val { font-size: 26px; }

  /* FOOTER */
  .foot { padding: 32px 20px 0; }
  .foot__top {
    grid-template-columns: 1fr;
    gap: 24px;
    padding-bottom: 24px;
  }
  .foot__logo { font-size: 22px; }
  .foot__bottom {
    flex-direction: column;
    gap: 8px;
    align-items: flex-start;
    padding: 16px 0 24px;
  }
}

/* === SMALL MOBILE (≤ 380px) === */
@media (max-width: 380px) {
  .hero__telemetry { grid-template-columns: 1fr; }
  .kpi-strip { grid-template-columns: 1fr; }
  .kpi-strip__item { border-right: 0; border-bottom: 1px solid var(--ink); }
  .kpi-strip__item:last-child { border-bottom: 0; }
}